Marketing Media Major
About the program
Coordinate various sales and promotional activities that help a business or organization take advantage of opportunities that assist in maintaining a competitive edge; utilize Internet and other computer technology to accomplish business growth.
This program follows an 8-week course format. This means you will take fewer classes at a time, and earn credits faster as you complete the program. Each semester is divided into two 8-week sessions, with a smaller number of classes taken during each compared to a traditional 16-week semester schedule.
Two-year full-time degree schedule; a mixture of marketing, core business, computer, and communication courses; this program can be completed on a part-time basis. Most second-year marketing courses are offered in an online format. See your academic advisor to confirm the schedule.
- Assess how advertising efforts can provide communication solutions to marketing problems.
- Perform technical support tasks for video production.
- Prepare social media posts through public relation campaigns.
- Create a website applying webpage layouts using tables, text, graphics, hyperlinks, CSS, and navigational menus.
- Develop a portfolio of digitally manipulated images.
- Evaluate business career pathways.
- Use problem-solving methodology to solve customer concerns and business problems.
- Apply generally accepted accounting principles (GAAP) to measure, process, and communicate financial information.
- Develop a marketing plan incorporating products, promotions, sales ideas, and strategies.
- Describe legal requirements and ethical considerations pertaining to organizations.
- Explain economics concepts including demand, supply, competition, resources and making choices with regards to consumer behavior.
- Apply techniques used to transition from the classroom to the work environment.
- Demonstrate business practices within the Business Management field.
- Communicate effectively both written and orally.
- Solve problems using mathematics.
- Solve problems through analysis, creativity, and synthesis to make informed decisions.
- Demonstrate good work habits, effective interpersonal and teamwork skills, and a high level of professionalism.
- Use technology tools efficiently and effectively to perform personal and professional tasks.
- Exhibit respect and sensitivity for individual and institutional differences.
- Advertising Account Representative
- Assistant Buyer
- Customer Service Supervisor
- Market Research Assistant
- Management Trainee
- Marketing Supervisor
- Public Relations Specialist
- Advertising Coordinator
- Events/Promotion Coordinator
- Sales Manager
- Web Designer
- MTC Application for Admission and nonrefundable applicable fee.
- Final High school transcript (or GED results) and college transcripts (if applicable).
Demonstrate college-readiness by achieving the required minimum score on a placement test, successfully completing any required college foundation courses, or satisfying other measures including but not limited to high school coursework, previous college coursework, samples of work, etc.
All courses offered in this program will be taken as 8-week classes each semester, meaning you wil complete courses and earn credits sooner than a traditional 16-week class format.