Marketing Media Major


About the program

Coordinate various sales and promotional activities that help a business or organization take advantage of opportunities that assist in maintaining a competitive edge; utilize Internet and other computer technology to accomplish business growth.

Program format(s)

This program follows an 8-week course format. This means you will take fewer classes at a time, and earn credits faster as you complete the program. Each semester is divided into two 8-week sessions, with a smaller number of classes taken during each compared to a traditional 16-week semester schedule.

Degree option

Two-year full-time degree schedule; a mixture of marketing, core business, computer, and communication courses; this program can be completed on a part-time basis. Most second-year marketing courses are offered in an online format.  See your academic advisor to confirm the schedule.

  • Assess how advertising efforts can provide communication solutions to marketing problems.  
  • Perform technical support tasks for video production. 
  • Prepare social media posts through public relation campaigns. 
  • Create a website applying webpage layouts using tables, text, graphics, hyperlinks, CSS, and navigational menus.  
  • Develop a portfolio of digitally manipulated images.
  • Evaluate business career pathways.  
  • Use problem-solving methodology to solve customer concerns and business problems. 
  • Apply generally accepted accounting principles (GAAP) to measure, process, and communicate financial information. 
  • Develop a marketing plan incorporating products, promotions, sales ideas, and strategies.  
  • Describe legal requirements and ethical considerations pertaining to organizations. 
  • Explain economics concepts including demand, supply, competition, resources and making choices with regards to consumer behavior.  
  • Apply techniques used to transition from the classroom to the work environment.  
  • Demonstrate business practices within the Business Management field. 
  • Communicate effectively both written and orally. 
  • Solve problems using mathematics. 
  • Solve problems through analysis, creativity, and synthesis to make informed decisions. 
  • Demonstrate good work habits, effective interpersonal and teamwork skills, and a high level of professionalism. 
  • Use technology tools efficiently and effectively to perform personal and professional tasks. 
  • Exhibit respect and sensitivity for individual and institutional differences. 

Career Opportunities

  • Advertising Account Representative
  • Assistant Buyer
  • Customer Service Supervisor
  • Market Research Assistant
  • Management Trainee
  • Marketing Supervisor
  • Public Relations Specialist
  • Advertising Coordinator
  • Events/Promotion Coordinator
  • Sales Manager
  • Web Designer

Application Requirements

  • MTC Application for Admission and nonrefundable applicable fee.
  • Final High school transcript (or GED results) and college transcripts (if applicable).
  • Demonstrate college-readiness by achieving the required minimum score on a placement test, successfully completing any required college foundation courses, or satisfying other measures including but not limited to high school coursework, previous college coursework, samples of work, etc.