Business Management – Marketing Media


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Program Description

The Program – Business Management – Marketing Media

Coordinate various sales and promotional activities that help a business or organization take advantage of opportunities that assist in maintaining a competitive edge; utilize the Internet and other computer technology to accomplish business growth.

Your Degree

Two-year full-time degree schedule; a mixture of marketing, core business, computer, and communication courses; this program can be completed on a part-time basis. Most second-year marketing courses are offered in an online format.  See your academic advisor to confirm the schedule.

What you’ll learn

  • Perform applicable mathematical calculations throughout the business environment.
  • Communicate professionally both in writing and verbally with co-workers, managers, stakeholders, and customers.
  • Integrate technology skills in making business decisions and performing business functions.
  • Use problem-solving and decision-making skills in preparing and implementing business solutions.
  • Demonstrate good work habits, interpersonal and virtual teamwork skills, and a high level of professionalism.
  • Exhibit inclusiveness where each perspective is considered while progressing toward common goals.
  • Use the problem-solving method to solve customer concerns and business problems
  • Identify individual and organizational behavioral strategies
  • Use technology to present a project
  • Apply business concepts to create a business plan
  • Apply generally accepted accounting principles (GAAP) to measure, process, and communicate financial information.
  • Apply theory and practical applications to budgeting, break-even analysis, cost analysis, product costing, and profit planning.
  • Demonstrate business practices within the Business Management field.
  • Develop a marketing plan incorporating new products, promotions, sales ideas, and strategies.
  • Describe legal requirements and ethical considerations pertaining to organizations.
  • Identify & demonstrate various types of advertising.
  • Effectively utilize hardware, software, camera, digital recorders, and software to create photographs, and video and audio productions
  • Develop, design, and maintain webpages, web applications, and web sites.

Career Information

U.S. Department of Labor Projections

The U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook is a useful tool for career research on a variety of management, marketing, and human resources positions.

The Small Business Administration is an excellent source of information for anyone contemplating going into business.

The Business Management Marketing Media Option courses are offered in a variety of formats including traditional, day/evening, blended, and online.

Career Opportunities

  • Advertising Account Representative
  • Assistant Buyer
  • Customer Service Supervisor
  • Market Research Assistant
  • Management Trainee
  • Marketing Supervisor
  • Public Relations Specialist
  • Advertising Coordinator
  • Events/Promotion Coordinator
  • Sales Manager
  • Web Designer

Application Process

  1. MTC Application for Admission and the nonrefundable application fee.
  2. Final high school transcript (or GED results) and college transcripts (if applicable).
  3. Successful completion of the Basic Skills Assessment (ACCUPLACER) and Technology Skills Test (TST) is required. Any college foundation courses recommended by placement results are also required.

For More Information, Contact:

Admission Office
Marion Technical College
1467 Mt. Vernon Ave.
Marion, OH 43302
Email: enroll@mtc.edu


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