Business Programs

Marketing Management Major

The Marketing Management Major is offered in two formats:  Traditional & Online.

Coordinate various sales and promotional activities that help a business or organization take advantage of opportunities that assist in maintaining a competitive edge; utilize Internet and other computer technology to accomplish business growth.

DegreeAssociate of Applied Business

Two-year full-time degree schedule; mixture of marketing, core business, computer, and communication courses; program can be completed on a part-time basis. Second-year marketing courses alternate between an ALL-DAY and ALL-EVENING schedule.  See your academic advisor to confirm the schedule.

Careers

• Advertising Account Representative
• Assistant Buyer
• Customer Service Supervisor
• Market Research Assistant
• Management Trainee
• Marketing Supervisor
• Public Relations Specialist
• Advertising Coordinator
• Events/Promotion Coordinator
• Sales Manager
• Web Designer

Projections

The U.S. Department of Labor, Bureau of National Statistics project more than 18 percent increase in job opportunities for this management sector through the year 2014. The U.S. Department of Labor, Bureau of Labor Statistics, Occupational Outlook Handbook is a useful tool for career research on a wide variety of management, marketing, and human resources positions. http://www.bls.gov/oco/oco1001.htm

The Small Business Administration is an excellent source of information for anyone contemplating going into business. http://www.sba.gov

STUDENT LEARNING OUTCOMES

What am I expected to learn?

• Demonstrate knowledge of the issues and environmental factors involved in making marketing decisions.
• Apply administrative skills to effectively organize work, manage time, and set priorities.
• Effectively use interpersonal skills to communicate and work with a diverse group of people.
• Use appropriate computer software to solve business problems and to create documents that enhance effective communications.
• Use the problem-solving method to solve ethical dilemmas, customer concerns, and business problems.
• Use technology to develop and effectively communicate information related to a project or marketing plan.
• Develop a marketing plan incorporating new product ideas and strategies.
• Utilize the steps in the sales process to prepare an effective sales presentation.
• Develop a public relations plan.
• Using real-world situations conduct market research and incorporate the information into the development of marketing strategies, including ‘‘what-if ’’ analyses.
• Leverage social media to promote and enhance organizational, employer and product brands.

AdmissionStandard

1. MTC Application for Admission and nonrefundable applicable fee.
2. High school transcript (or GED results) and college transcripts (if applicable).
3. Successful completion of the Basic Skills Assessment ACT or COMPASS and Technology Skills Test (TST) is required.  Or, students may complete College Foundation courses.